edu180atl: rahil kamath 10.10.11
Recently, I watched a very interesting commercial produced by Volkswagen. Some of the company’s engineers in Odenplan, Stockholm, conducted a fascinating experiment in a subway station. The engineers transformed a normal staircase into a giant piano, each step being a key, which actually played the correct note when you stepped on them. The objective of the experiment was to get more people to take the stairs instead of the escalator or elevator.
They called their investigation the “fun theory.” The results were flabbergasting.
They filmed the process on camera and the outcome showed that 66% more people than usual took the stairs instead of the escalator! Those statistics really amazed me because I wondered, “What went through those peoples’ brains when they decided to alter their ways and take the stairs?” Curiosity. This intriguing and captivating contraption really compelled the people of Odenplan to go out of their way, even though it meant more work, to try something new. If not for this ingenious idea, implemented by the creativity of the engineers, they would be sticking with the monotony of their everyday routine without missing a beat.
I think that we all need to ask ourselves, “Have I challenged myself today or have I tried something new?” Because if we don’t, we get sucked into the world of never-ending work and have no time to do things that we really enjoy. So what did I learn today? Without creativity and curiosity our life just drags on without true meaning. We all need to challenge and stimulate ourselves, and most of all, we need to just let loose and have fun!
About the Author: Rahil Kamath is an energetic eighth grade student and soccer player who is just itching to try new things.
LiveShopTravel. “ VW Fun Theory.” Photograph. LiveShopTravel.com. Web. 10 Oct. 2011.